香港不動産新日本語ページはこちら


Principles Property Agency Ltd. New Japanese Web Page.

経営理念

社名「プリンシプルズ」は「原理・基本」を意味します。 ともすれば過激的な競争と数限りない仲介業者のひしめく業界にあって私たちはお客様に「プリンシプルズ不動産」を選択していただく理由がなくてはならない、と考えます。 私たちの役割は、勝手の異なる香港で何よりも「お客様第一と社名に基づいた道徳規範を守り、そして付加価値の高いサーヴィス」を提供することです。こうしたヴィジョンを共有する仲間が集まって設立された会社がプリンシプルズ不動産です。 私たちはお客様の期待に答え、更にそれを上回るサーヴィスを実現し「プリンシプルズのサーヴィスが最高」と言われるように、と決意を固めています。
·会社案内 · 日本語

OUR SERVICE PLEDGE

1. Represent our customers and provide open, transparent access to information.
2. Ensure the best possible property selection by introducing listings held by other agencies.
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1. チーム合わせて5０年以上の香港不動産業界業務経験を有します。
2. 顧客の利益を最も優先し、あらゆる情報を開示します。
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CONTACT US

Principles Property Agency Ltd.
Licence No. C-005420

14/F, Honest Motors Building,
9-11 Leighton Road
Causeway Bay
Hong Kong

Tel: (852) 2882 8115
Fax:(852) 2882 1125
Email:info@principlesproperty.com

New / Attractive Décor:The Colonnade

The Colonnade with 1 block, consist of 50 units, has 31 storeys, size range from 1,857sf to 4,935 sf, this unit is on high floor zone, with Harbour and Hong Kong Stadium View, High Efficiency,Clubhouse facilities including an Outdoor Swimming Pool, Squash Court, Gym and Children Playroom.
More Details of The Colonnade

OTHER PROPERTIES
Belgravia
Overlooking South Bay & Repulse Bay, Renovated, Jacuzzi & BBQ Stove in Roof, Excellent Clubhouse Facilities
More Details of Belgravia
Celestial Heights
Brand New Exclusive Development, High Privacy, Balcony with Open View, Great Facilities
More Details of Celestial Heights
The Colonnade
The Colonnade with 1 block, consist of 50 units, has 31 storeys, size range from 1,857sf to 4,935 sf, this unit is on high floor zone, with Harbour and Hong Kong Stadium View, High Efficiency,Clubhouse facilities including an Outdoor Swimming Pool, Squash Court, Gym and Children Playroom.
More Details of The Colonnade
Grand Promenade
Popular development near Sai Wan Ho MTR Station. Great Clubhouse Facilities. High Floor Zone, Full Panoramic Harbour View, with Jazucci in Master Bathroom, Full-Furnished, additional maid room.
More Details of Grand Promenade
The Harbourside
The Harbourside with 3 luxurious Towers offering 1,122 units erected on Union Square on top of Kowloon Station, completed in 2004. Full Harbour View, deluxe decoration and fully furnished, great clubhouse facilities.
More Details of The Harbourside
HONG KONG PROPERTY NEWS
· Hong Kong Monetary Authority (Jan.27, 2012) - HResidential Mortgage Survey Results for December 2011

· The Shanghai times (Jan.20, 2012) - Hang Lung Properties Ltd said that it registered a 26 percent profit fall of HK$2.51 billion for the six month ended Dec 31, 2011, compared with a year earlier.

· China Daily (Jan.18, 2012) - Property developer Henderson Land Development Co Ltd said on Wednesday that it had set a Hong Kong sales target of HK$16 billion for 2012 as it focuses on selling less-expensive apartments amid a slumping housing market.

· The Standard (Jan.17, 2012) - A leading surveyors' group has called on the government to downsize some development projects to give more small and medium-sized developers a better chance to compete.

· The Standard (Jan.16, 2012) - Housing is one of Hong Kong's biggest problems, and perhaps one that will never be fully resolved.

· The Standard (Jan.13, 2012) - Dark clouds are gathering over the corporate landscape as up to 17 locally-listed companies have issued profit warnings in the first two weeks of the year.

· Macau Daily (Jan.13, 2012) - The Heritage Foundation released today its 2012 Report on the Index of Economic Freedom, confirming Macao’s high position in the world ranking of economic freedom. The SAR’s score of economic freedom is 71.8, making its economy the 19th freest among 179 economies with assigned scores worldwide, which is identical to the ranking of the previous year.

· China Daily (Jan.11, 2012) - As negative factors, including a sagging economy, rising mortgage rates, increasing land supply and tightening government measures are in play, Hong Kong’s property market is likely to be grim in 2012, agencies and analysts believe.

· The Standard (Jan.6, 2012) - Hong Kong land for Hong Kong people - that's the slogan Leung Chun-ying hopes will put him in Government House on July 1.

· The China Daily (Jan.6, 2012) - The number of property deals in Hong Kong fell 33.1 percent in 2011 from the previous year as the government imposed a series of restrictions aimed at cooling the city’s housing market.

· The Standard (Jan.5, 2012) - Home transations in the city slumped 54 percent in December year-on-year to 4,301 — the lowest level in at least 12 months — as growing economic uncertainties, coupled with the accumulated effects of government measures, has kept many would-be buyers on the sideline.

· The Standard (Jan.5, 2012) - The price of flats under the new My Home Purchase Plan will be capped at the time they are offered on the market, housing officials told lawmakers.

· The Standard (Jan. 3, 2012) - The primary property market came back to life during the long New Year's weekend, but the cheer did not spread to the secondary market.

· The Standard (Dec.22, 2011) - Hung hom is bringing a rare feeling of warmth to a property market that has sent chills down the spines of agents. The optimism is emanating from the same area, around Fat Kwong Street, where three residential projects are sending pulses racing by coming on the market at almost the same time.

· The Standard (Dec.21, 2011) - HONG Kong's inflation slowed in November on reduced gains in pork prices and the city's moderating economic growth.

· The Standard Daily (Dec.20, 2011) - HONG Kong luxury home rents, which fell last quarter for the first time since mid-2009, may slump 10 percent next year as banks and hedge funds scale back amid the threat of a global recession, according to brokers, including Jones Lang LaSalle Inc and Colliers International.

· The Shanghai daily (Dec.30, 2011) - CHEUNG Kong (Holdings) Ltd, controlled by Hong Kong billionaire Li Ka-shing, had its long-term corporate credit rating withdrawn by Standard & Poor? which said it hasn't been able to "accurately assess" the credit quality of the developer.

· China Daily (Dec.30, 2011) - Hong Kong mortgage rates soared by at least five-fold in 2011, to close at the current 3 percent net level, up from the 1.5 percent level earlier in the year, reflecting an end to the ultra-low interest rate environment for housing.

· The Standard (Dec.29, 2011) - One of Hong Kong's top property tycoons expects home prices to fall by up to 10 percent next year.

· The Standard (Dec.28, 2011) - The property market over the long weekend was the quietest on record.

· January & February 2012

· EXECUTIVES of Chinese developers including Shimao Property Holdings Ltd and Glorious Property Holdings Ltd are buying the most stock in their companies since at least 2008, betting the government will ease curbs on the property market that had depressed the shares. The Shanghai times (Dec.16, 2011)

· The Standard (Dec.15, 2011) - This winter could be particularly bleak for a lot of local realty agents. Centaline Property Agency and Midland Realty - the two leading real estate companies - are rumored to have cut staff, mainly due to the current market downturn.

· The Standard (Dec.14, 2011) - Financial Secretary John Tsang Chun-wah said property cooling measures are staying in place, reflecting a shift from the government's more accommodating stance a week ago.

· The Standard (Dec.9, 2011) - The government may ease the curbs on property transactions if home prices continue to fall amid the worsening European debt crisis, according to Financial Secretary John Tsang.

· The Standard (Dec.9, 2011) - Sun Hung Kai Properties (0016) is raising its sales target for its current fiscal year by 14 percent despite a property downturn.

· The Standard (Dec.8, 2011) - In October, rents in Hong Kong, declined to an average HK$20.5 per square foot per month from HK$20.6 psf per month in September, according to Centaline Property research, which tracks rents of 85 large private housing estates. Still, sales deals in the secondary market remain low, the agency said.

· The Shanghai Daily (Dec.7, 2011) - HONG Kong's prime office demand may slow after rents climbed 16 percent in the first 11 months of this year, according to the world's second-biggest publicly traded commercial property broker.

· China Daily (Dec.3. 2011) - Local property sales in November registered severe year-on-year declines of nearly 64 percent in volume terms and 39 percent in total value, government data shows.

· Hong Kong developers are accelerating home sales to fill up their pockets in preparation for rainy days ahead as sentiment for the residential property market increasingly weakens. (China Daily , Nov.26, 2011)

· Office transactions in Hong Kong have hit an almost three-year low, according to Knight Frank, with only 120 recorded last month - a fall of 40 percent from September. (The Standard, Nov.25, 2011)

· Developers are upbeat despite Financial Secretary John Tsang Chun-wah's forecast of a soft landing for the property market and hint that prices may fall further. (The Standard, Nov.24, 2011)

· Christmas decoration is displayed at a shopping mall in Hong Kong yesterday. Hong Kong's inflation increased more than economists expected in October as higher rents pushed up prices. (The Shanghai Daily, Nov.23, 2011)

· Sentiment in the primary property market will likely remain positive for the rest of the year, despite the shadow cast by the Europe debt crisis, Cheung Kong (Holdings) (0001) executive director Justin Chiu Kwok-Hung said. (The Standard, Nov.18, 2011)

· The IMF predicted the city’s economy will grow 4 percent next year, but it said that the economy could suffer if the euro crisis drags global growth down. (The Standard, Nov.17, 2011)

· Hong Kong’s home prices slid to the lowest in more than six months last week, as the threat of an economic recession continues to dent buyer sentiment, according to the territory’s biggest privately held realtor. (Taipei Times, Nov.12, 2011) -

· Leung Chun-ying may be one of the heavyweights who have cast their eyes on Hong Kong's top job, but these days he is lighter in the pocket. The Standard, Nov.11, 2011)

· Property prices have dropped slightly in recent months and are forecast to fall further. But over the long term, rising mortgage rates could come to haunt homebuyers. (The Standard, Nov.10, 2011)

· Chief executive Donald Tsang Yum- kuen said Hong Kong's economy entered a ``technical recession'' in the third quarter as the European debt crisis roiled global markets. (The Standard, Nov.10, 2011)

· More than 70 percent of space in Chai Wan E-Trade Plaza has been sold, says Henderson Land (0012). (The Standard, Nov.10, 2011)

· A controversial plan by CLP Holdings to redevelop the site of its historic head office in Ho Man Tin into high-rise residential blocks will go ahead despite opposition from conservation groups. (China Daily, Nov.5, 2011)

· There are currently 2.35 million households in Hong Kong. Of those, 730 000 households live in public rental housing (PRH) and 380 000 in self-owned units acquired with government subsidies. (HK Gov., Nov.2, 2011)

· November & December 2011

· SINGAPORE remained the world's easiest place to do business for the sixth year in a row, beating Hong Kong into second place and New Zealand into third. (The Straits, Oct.21, 2011)

· The result of the tender for the Nam Cheong West Rail Station development right was announced on Wednesday. It became the new Kowloon land king at $11.8 billion. (Sing Tao Daily News, Oct.20, 2011)

· Kowloon East, combining Kwun Tong, Kowloon Bay and the site of the former Kai Tak airport, will be turned into a second core business district where companies and offices will have more floor space. (The Standard, Oct.19, 2011)

· Financial Secretary John Tsang Chun-wah has issued his gloomiest warning yet and told Hong Kong to brace for global economic headwinds battering the territory. The enemy, Tsang told lawmakers yesterday, is no longer inflation.(The Standard, Oct.28, 2011)

· Swire Pacific (0019) moved a step closer to spinning off its property unit after receiving the green light from the listing committee. (The Standard, Oct.28, 2011)

· Luxury homes sales to mainlanders in the past quarter hit historic highs in terms of the number of deals and value, Centaline Property Agency said. (The Standard, Oct.27, 2011)

· The Hong Kong property market is likely to remain sluggish until global economic uncertainties clear up, the former chairman of Sun Hung Kai Properties (0016) said. (The Standard, Oct.26, 2011)

· European leaders meeting at the weekend have offered nothing more than a plan to help banks help themselves first, rather than allowing them to dip into the European Central Bank. (The Standard, Oct.25, 2011) -

· Cushman & Wakefield, the world's largest privately-held commercial real estate services firm, has released a survey report named "Winning in Growth Cities" on the commercial property markets in the world. (PRNewswire-Asia, Oct.15, 2011) -

· The various housing directions outlined in the policy address and their implications are closely watched by property owners, potential buyers and even individual stock investors. (The Standard, Oct.14, 2011)

· Chief Executive Donald Tsang Yam-kuen tried to reassure the middle class they have not been left out of his swan song policy address.(The Standard, Oct.14, 2011)

· HONG Kong will resume a program to sell thousands of affordable apartments a year, the city's leader said yesterday in an annual policy speech aimed at cooling public anger over the city's widening rich-poor gap.(Shanghai Daily ,Oct.13, 2011)

· Vincent Cheung Kiu-cho,Cushman & Wakefield'snational director for valuation and advisory services said, "With the resumption of Home Ownership Scheme (HOS), 2,500 flats are offered by the first batch. (PRNewswire-Asia ,Oct.4, 2011)

· The Royal Institution of Chartered Surveyors ("RICS") has commissioned CB Richard Ellis (CBRE) to carry out a survey on the office buildings in the existing Central Business District (CBD) with objectives to assess current demand for office space and forecasting future demand. (PRNewswire-Asia, Oct.7, 2011)

· Increasing numbers of mainland property owners are dumping their flats in Hong Kong to preserve cash, even offloading their assets at a discount, according to leading realtors.(The Standard, Oct.6, 2011)

· Home sales in the city slumped 53.7 percent from a year ago to 4,823 in September — the lowest level in at least 12 months — as many would-be buyers chose to stay on the sidelines amid uncertainty brought on by a series of government tightening measures and the anticipation of more, as well as a bleak global economic outlook.(China Daily, Oct.5, 2011)

· The Royal Institution of Chartered Surveyors (RICS), supportive of regulating the sale of new flat by law, will establish a task force to give further advice to the steering committee that will submit the bill to Transport and Housing Bureau at the Legislative Council next month.(PRNewswire-Asia, Oct.4, 2011)

· New World Development's (0017) net profit for the year ended June fell 26 percent from a year ago, to HK$9.15 billion, dragged by lower home sales and commercial rents. (Sept.30,2011, The Standard)

· Caution may be the watchword in the closing quarter of the year as buyers of property in the secondary market witness the equity markets convulsing and cast a wary eye at the rising cost of home loans. (Sept. 29, 2011, The Standard)

· Hong Kong's roaring property market, which the government tried to rein in with measures such as higher stamp duties, may be headed for calmer times, according to Financial Secretary John Tsang Chun-wah. (Sept. 28, 2011, The Standard)

· The value of new mortgages offered to home buyers was the lowest since May 2009, latest Hong Kong Monetary Authority data show. (Sept. 27, 2011, The Standard )

· Cheung Kong (0001) will finally start selling flats at its highly-anticipated project La Splendeur - located at Lohas Park, Tseung Kwan O - from today. (Sept. 23, 2011, The Standard)

· Hong Kong's inflation hit a three-year high of 6.3 percent in August from a year ago. (Sept. 23, 2011, The Standard)

· More Hong Kong people complain that home ownership is beyond their reach, but believe prices will fall in the next few years, a survey has found.(Sept. 22, 2011, The Standard)

· Cheung Kong (0001) yesterday launched another 128 units at its latest luxury project in Lohas Park, Tseung Kwan O, at an average price slightly lower than the previous batch. (Sept. 20, 2011, The Standard)

· Summary Report on the Grade A Offices in Hong Kong in 2Q 2011 and the Coming 12 Months

· Tenants’ dilemma: to buy or not to buy (SCMP, 30th March, 2011)

· Agents set up rules to shield homebuyers (The Standard, 31st March, 2011)

· The govertment yesterday launched 9 ways to make sales of new flat more transparent. (22 Apr 2010)

· The economy is recovering (SCMP, 7 April 2010)

· High demand for HOS house (SCMP, 7 April 2010)

· Hong Kong's property market remains robust (Media, 8 April 2010)

· New rules against the omission of floor numbers (The China Daily, April 17, 2010)

· Market Report Residential Vol 4 2011

· January & February 2012

· November & December 2011

· Market Report Commercial Vol 3 2011

· Dec 2010

· Market Report Commercial Vol 3 2010

RESIDENTIAL PROPERTIES

Hong Kong has a range of properties for lease and sale across the territory. We understand how important it is to find the perfect accommodation. Search from our list of properties in Hong Kong Island, Kowloon, New Territories and the Outlying Islands.
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COMMERCIAL PROPERTIES

Grade A, B and C office buildings are available in premier business districts and other locations through out the territory. Our competent agents are ready to handle any requests you have.
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Landlords can register their properties with us free of charge. Leave us your details and we will list your property on our web site.
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CLIENT ASSISTANCE

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OTHER SERVICES

Principles Property Agency also provides Investment Property Management and Total Lease Management and Tenancy Renewal, as well as assistance in school search, handyman and visa and immigration services.
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